Business, Industry and Visitor Economy Strategy

We recently requested feedback on the Draft Business Industry and Visitor Economy Strategy(PDF, 3MB).

Feedback closed on Tuesday 5 November 2024.

We received 17 submissions covering the following key themes:

• Visitor economy - Requests for further recognition of the size, role and importance was consistent across most submissions.
• Activity level detail – Submission suggestions will be considered when finalising the strategy and during detailed project planning per action.
• Vision - The opportunity for aspiration and vision was not fully captured.
• Resourcing - Further information on resourcing is required.
• Data - Data needs to be reviewed for clarity, currency and consistency.
• Context - The context requires further detail to outline alignment and collaboration with other plans of Council.

All feedback was reported to Council on 10 April 2025 when a redirection was supported to act on community feedback for a more comprehensive and aspirational strategy.

We’re now working on the Vibrant Economy Strategy as an overarching economic development strategy with multiple sub action plans focusing on the visitor economy, business and industry, the events sector and night-time economy.

You can learn more by reviewing Report 13.3 to 10 April 2025 Council Planning Meeting and the attached Post Exhibition Overview.