The RSPCA NSW will coordinate events and build partnerships with local veterinarians, residents and animal welfare organisations.
They will be researching barriers and drivers to responsible cat ownership including containment to develop an effective behaviour change program.
Different approaches in different areas will be tested to determine what is most effective, which could then be applied to other locations in NSW and more broadly.
A behaviour change strategy may include:
- developing individual targeted marketing campaigns, combining social media, traditional print media, school curriculum-linked incursion programs and community engagement events.
- subsidising desexing and microchipping services.
- developing school curriculum-linked resources.