Byron Bay and the surrounding villages and hinterland were one of Australia’s best kept holiday secrets – that was until word got out.  Now Byron Shire has over 2 million visitors per year – all enjoying our culture and ‘vibe’. 

We have a number of issues we need to balance including strain on infrastructure, the environment and the local culture impacts.  All of these are the fine balancing act that Council and tourism industry groups such as Destination Byron and Destination North Coast identify in their destination management plans.  

The ‘Don’t Spoil Us, We’ll Spoil You’ marketing campaign was launched in 2012 and remains current today.  The campaign captures the underlying theme that visitor and destination need to have mutual respect to co-exist and thrive. 

Watch the 'Dont Spoil Us, We'll Spoil You' video

Supporting these campaigns are our wonderful volunteers and teams at the Visitor Centres in:

Byron Shire developed its first Tourism Management Plan (TMP) in 2008(PDF, 962KB) after 2 years of stakeholder engagement. This Plan concludes in December 2018, with nearly 80% of the plan delivered and 20% still in progress.

We are now excitingly developing a new 10 year Tourism Management Plan which includes a renewed vision, objectives and actions and will require considerable engagement and input to ensure we have the right strategies in place to safe-guard what makes us special while also growing product to support the tourism industry and pressures of the future.

  • Refurbishment of the Byron Visitors Centre and their new website
  • Food Tourism Workshops
  • Byron Bay Town Centre Placemaking Seedfunding featuring Elysium Laneway activation, Popped and the Flying trapeze in Denning Park