Byron Bay and the surrounding villages and hinterland were one of Australia’s best kept holiday secrets – that was until word got out. Now Byron Shire has over 2 million visitors per year – all enjoying our culture and ‘vibe’.
We have a number of issues we need to balance including strain on infrastructure, the environment and the local culture impacts. All of these are the fine balancing act that Council and tourism industry groups such as Destination Byron and Destination North Coast identify in their destination management plans.
The ‘Don’t Spoil Us, We’ll Spoil You’ marketing campaign was launched in 2012 and remains current today. The campaign captures the underlying theme that visitor and destination need to have mutual respect to co-exist and thrive.
Watch the 'Dont Spoil Us, We'll Spoil You' video
Supporting these campaigns are our wonderful volunteers and teams at the Visitor Centres in: