With over two million visitors per year, we all agree that Byron is well-loved. We’re consulting with you, our community, to find out how we can best shape the future of tourism so that we can all benefit. 


Byron Bay and the surrounding villages and hinterland were one of Australia’s best kept holiday secrets – that was until word got out.  Now Byron Shire attracts more than two million visitors a year. 

We have a number of issues we need to balance including impacts on infrastructure, the environment and communities. These are identified in the November 2018 Tourism Scale and Impact Analysis(PDF, 2MB) by ID Consulting Pty Ltd.

These issues are also identified by tourism industry groups such as Destination Byron in their 2014-2020 Destination Management Plan(PDF, 2MB) and Destination North Coast in their Destination Management Plan.    

Contact Us:

For more information on all things tourism, please contact our Tourism Team 6626 7170 or email

Talking Future Tourism 

It's frequently said that Byron Shire is being loved to death. We want to work with our community and industry to ensure it has a long and healthy future.

We are commencing community engagement to inform the Byron Shire Sustainable Visitation Strategy 2019-2029. The Strategy will provide certainty to businesses and residents about how the impacts and benefits of tourism will be managed and optimised into the future.

Have your say

To help inform the Strategy, we want to hear your opinions on a range of topics relating when it comes to tourism in our Shire.

Having our community involved in shaping the future of the Shire is critical. We are fortunate to have passionate and committed residents who bring diverse life experiences and skills to inform decisions about the future of tourism in our Shire, its towns and villages. Together, we can arrive at a trusted decision on the key issues brought about by the exponential growth in tourism, and how to resolve them.

To register your interest in getting involved, email us at

Don't Spoil Us, We'll Spoil You 

The ‘Don’t Spoil Us, We’ll Spoil You’ marketing campaign was launched in 2012 and remains current today.  The campaign captures the underlying theme that visitor and destination need to have mutual respect to co-exist and thrive. 

Watch the 'Dont Spoil Us, We'll Spoil You' video

Supporting these campaigns are our wonderful volunteers and teams at the Visitor's Centres in:

Our 2018 Tourism Projects 

  • Refurbishment of the Byron Visitors Centre and its new website