Byron Bay and the surrounding villages and hinterland were one of Australia’s best kept holiday secrets – that was until word got out.  Now Byron Shire attracts more than two million visitors a year. 

We have a number of issues we need to balance including impacts on infrastructure, the environment and communities.  These issues are identified and addressed  by Council and tourism industry groups such as Destination Byron and Destination North Coast in their destination management plans.  

The ‘Don’t Spoil Us, We’ll Spoil You’ marketing campaign was launched in 2012 and remains current today.  The campaign captures the underlying theme that visitor and destination need to have mutual respect to co-exist and thrive. 

Watch the 'Dont Spoil Us, We'll Spoil You' video

Supporting these campaigns are our wonderful volunteers and teams at the Visitor Centres in:

Byron Shire developed its first Tourism Management Plan (TMP)(PDF, 962KB) in 2008 after two years of stakeholder engagement. This Plan concludes in December 2018, with nearly 80% of the plan delivered and 20% still in progress.

We are now developing a new 10-year Sustainable Visitation Strategy which includes a renewed vision, objectives and actions and will require considerable engagement and input to ensure we have the right strategies in place to safe-guard what makes us special while also supporting the tourism industry and pressures of the future.

  • Refurbishment of the Byron Visitors Centre and its new website
  • Food Tourism Workshops
  • Byron Bay Town Centre Placemaking Seedfunding featuring Elysium Laneway activation, Popped and the Flying trapeze in Denning Park