Tourism presents many opportunities and challenges in our Shire. More than 2.2 million people visit every year and the tourism and hospitality industry is our largest employer, generating 23 per cent of jobs.

Whilst visitors bring much needed investment and vitality to our economy, it is important to understand and address the challenges that the growth of tourism brings.

We know that tourism is a key priority for our community – we’ve heard this consistently through our engagement. Council holds a strong position on sustainability and wishes to extend this to tourism management to achieve a balance between the needs of residents, businesses and visitors.