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Heading to the hills? Grab a Byron Trails Map

Launched tomorrow Thursday 30 May

 If you’re heading to the hills, grab the latest Byron Trails Map and take the long road.

Launched tomorrow, the colourful Byron Trails map is sure to be popular with locals and visitors.

Byron Shire Mayor Simon Richardson said the new map will enhance visitor experience.

“This is the only map of its kind to provide an ‘at a glance’ look at the whole Byron Shire and was created to provide information on all the great things in our Shire so visitors will explore further and stay longer.

 “The map showcases the artistic and alternate character of the Shire. It features places of interest using iconic illustrations that are overlaid on a funky hand painted map.”

“It’s the first time in many years that Council has undertaken a co-operative promotion that supports tourism businesses in the Shire. To have a functional visitor map with artistic flair is a great start and it’s desperately needed,” he said.

The Byron Shire Council initiated project has resulted in 100,000 copies being printed at a cost of $20,000.  The map was funded with $14,500 support from local businesses and the remainder from VIA Byron from within the Destination NSW Regional Partnership Program.  Council also funded $9,000 for the artwork and co-ordinated the project.

The map is FREE and can be picked up at Visitor Information Centres, local businesses, trade shows and expos and local accommodation operators and venues. Dropped off throughout the Shire this week, feedback from outlets has been positive.

“They’ve been walking out the door and are guaranteed to be popular with visitors and locals who need an easy to read map on the Shire.

“Designed locally, the maps also make a great souvenir or piece of artwork that you can show family and friends where you have been,” Mayor Richardson said.

The Byron Trails map highlights villages, landmarks and distinctive features of the Shire with iconic illustrations.

On the reverse side of the map are directions for the five Trails, pointers to a range of ‘must-do’ Byron Shire sights, experiences and activities as well as advertisements and listings for participating businesses. 

The Byron Trails map is an initiative of Council’s Tourism Management Plan and is supported by Council’s Tourism Advisory Committee.

NOTE:  Mayor Simon Richardson will be at the Byron Farmers Markets tomorrow (Thursday 30 May) at 9.30am for media interviews and photographs (at the Byron Shire Council tent).  Also a great place to capture interviews with visitors and locals on what they think about the map.

Media contact:

Media Communication Officer
Byron Shire Council
Ph: 02 6626 7320

Byron Shire is located at Australia's eastern-most point with a population of almost 29,000. It is a thriving community where residents and visitors live, work and play in a sustainable environment and where Council strives to deliver the highest standard of local government services and infrastructure.