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Vibrant Byron Bay Strategy

Date commenced: 
11 March 2014
Date disbanded: 
29 January 2016


Council resolved to establish a Project Reference Group (PRG) to develop a Vibrant Byron Bay Strategy in November 2013.

Byron Bay attracts a diverse audience of locals, regional visitors and national and international visitors.  Its iconic status is legendary and as a place Byron Bay is worthy of this affection.

The town centre is bordered by picturesque natural assets in beaches and mountainscapes, the Byron Bay lighthouse and a thriving 7 days per week commercial precinct boasting an eclectic mix of boutiques, local crafts, international brands, café’s, restaurants and community hubs.

On the street, at the beaches and in the businesses; diversity is embraced and respect for the environment and maintaining a sense of place is the way of life.  The people that love Byron are part of the vibe you feel when you in are in the town centre and this vibe is what set’s Byron Bay apart … hard to put your finger on exactly but it is there … and is what people return for.

In the past 12 months a shift in the ‘sense of safety’ around the night time environment has triggered  a proactive approach to ensuring the destination is managed in a way that maintains its diversity whilst also creating parameters to curb negative and antisocial behaviour.

The establishment of a PRG for the development of a Vibrant Byron Bay Strategy Project is part of this proactive approach.

Project Outcomes

The primary project outcome will be the development of the Vibrant Byron Bay Strategy.  The Strategy will seek to promote a vibrant and safe nightlife atmosphere and economy in Byron Bay for both residents and visitors.

The Strategy is to incorporate the following objectives:

  1. Create a vibrant and safe night time environment for locals and visitors
  2. Create a diverse night time economy less reliant on alcohol venues
  3. Reduce alcohol related violence
  4. Improve transport options available
  5. Restore public perception of a vibrant and safe community
  6. Other objectives as identified as important by the PRG

Partnerships and collaboration amongst all relevant stakeholders is an integral aspect of the strategy development and implementation process and in itself forms a major outcome of the project.


The purpose of the Reference Group is to provide strategic guidance, identify priorities, and support the consultation process for the development of the Vibrant Byron Bay Strategy. 

The Project Reference Group provides a forum for informed discussion on the issues being addressed through the strategy and its development.  This includes:

  • Identification of key priorities to be progressed by the strategy
  • Identification of the challenges and the solutions to be incorporated into the strategy
  • Assist with stakeholder identification and facilitation to progress the strategy development and its implementation
  • Assist with the design and facilitation of the consultation process
  • Provide feedback on strategic direction, stakeholder engagement, recommendations and the draft and final strategy documentation
  • Ensure the Strategy recommendations and actions plan is implemented as a partnership project. 


Chair:  Simon Richardson, Mayor Byron Shire Council

With key representatives from the following stakeholder organisations:

  • Byron Shire Council (Councillors)  – Cr Cubis and Cr Spooner
  • Byron Shire Council (staff)
  • Byron United
  • VIA Byron
  • Last Drinks at 12
  • Byron Bay Liquor Accord
  • Byron Backpackers Group
  • Byron Youth Services
  • Byron Bay Police
  • Community representatives (x2) with event or cultural management expertise
1 April 2014
Agenda 26.79 KB
11 March 2014
Agenda 44.21 KB
Report 44.21 KB