Tourism Brand Development Project Reference Group
Date commenced:
14 September 2010
Date disbanded:
26 November 2010 Membership
Membership includes 7 members:
- 1 Councillor from the Tourism Advisory Committee (TAC)
- 5 invited members from the Tourism Advisory Committee (to include a minimum of 2 TAC industry members and a minimum of 1 community member not associated with the tourism industry from the TAC).
Objectives
- Fully consider objective 10 and all related strategies and actions in the Tourism Management Plan - establish a consistent brand and image for Byron Shire that promotes and protects its uniqueness, diversity and commitment to ecologicallly sustainable communities.
- Prepare a draft branding brief for consideration at the next avaliable Tourism Advisory Committee meeting.